As the business world moves toward hybrid and remote work, companies are relearning how to connect with customers, work as teams, create company culture, and attract and retain talent. Research has consistently shown employees and customers are driven by trust, connection, and belonging more than price or compensation alone. Unfortunately, these characteristics are not only hard to develop virtually, but naturally deteriorate. So what do we do about it?
By leveraging our deep understanding of the latest research, Jon, and the team of designers and scientists at Influence Labs, develop programs built on each organization's specific objectives, values and budget. Whether you are looking to create an exciting company culture, attract/retain talent, work more effectively as a team, engage customers, increase sales, or create a customer community, we will train your people to foster deep and meaningful relationships, both virtually and in-person.
Our training is designed on the methods that we teach. Each session is fully interactive with games, activities and small group conversations that demonstrate how human connection and trust work, and how to bring them to life. Participants will not simply be spoken at, but instead will connect and bond with each other, facilitating development of company culture and community in the process.
Just as your company culture and customers are unique, each training we develop is bespoke and completely customized in terms of number of sessions, format, topics, and intended results.
Common formats include
Individual sessions: These are one off trainings on a specific topic generally lasting between 1-3 hours
Multi-Session: A training series is developed across multiple topics that culminate in a deep understanding and application of the material, or at times a project
Large Scale Training: A custom, multi-session training program, designed to support hundreds or thousands of people over time. This is a combination of either individual trainers working with groups or a mixture of custom pre-recorded videos with guided group activities.
Although training is completely customized, these topics are in high demand
CREATING COMPANY CULTURE AND TRUST WITH A HYBRID WORKFORCE
Company stock value, employee sick days, and profitability are all correlated to the level of trust in an organization. In fact, the greatest predictor of a team’s success is psychological safety, but trust is difficult to create at a distance and few organizations know how to be intentional about the way they interact. Learn the latest research and more importantly, how to apply it to create high performing teams and support a company culture that promotes a sense of belonging and connection, both in-person and across digital platforms.
SALES & MARKETING TRAINING - THE SCIENCE OF TRUST AND CONNECTIONS IN HYBRID BUSINESS
It’s fair to say that many people are overwhelmed with the amount of communication they have (Zoom, email, Slack, text messages, etc), and as a result it has become harder to get customers’ interest. So as sales and marketing professionals, how do we engage them in the hybrid business world?
The answer begins in understanding how our behavior and expectations shift between digital and in-person interactions, and learning what will garner our interest, trust, and desire to engage over the long term.
What recent history has shown is that unless we are intentional about building relationships then for most of us they will deteriorate, especially when limited to digital interactions.
But, when training is designed to not only educate, but to bring the lessons to life through meaningful interactions, then not only are these ideas better absorbed, but the participant relationships improve in the process.
Although programs are bespoke most companies have requested that their teams walk away with:
Understanding cutting edge behavioral science
Immediately applicable techniques
Interactive games and activities that bring the lessons to life
Group discussions and training on how to make these interactions most effective
Post-training guides so that people can return to the ideas often